Category Archives: Tamiya Company

Rally legend Walter Röhrl gets a Tamiya RC Lancia 037 for Christmas

It seems like it’s totally cozy in there.

Here are his translated wishes:

Dear friends, I wish you all a Merry Christmas Eve and Happy Holidays. Take your time for family or friends and enjoy these relaxing Christmas holidays. We just had some presents and our Maxi was already eating his treats. But what he likes most is the gift box. We wish you a Merry Christmas.

Our Maxi will probably stay in there for Christmas….


Source: Walter Röhrl official facebook page

Table of contents and some more details and photos of Tamiya Vintage RC Car Museum 1976-1992 Book

Porsche Turbo RSR 934 Racing which appeared in 1976. Everything started from here. This book appeared between 1976 and March 1992, 100 machines carefully selected out of 104 machines. Each machine details and box art is posted. At that time, if you are interested in RC, there are always a number of machines remaining in a corner of memory. The charm of the vintage RC car, which can not fade even now, if you can fully enjoy this book with your heart, there is no end of joy in this.
Release date: December 18, 2018
Price: 2980 yen + Tax
※ All the cars listed in this manual were taken by Tamiya currently owned.
As a result, some fades of the body and lack of parts can be seen.
Also, the parts installed may not be original.
※ The box art of Grasshoppers, Hornet, Fox, Boomerang, Bullhead will be of reprint model.

CONTENTS

P008 …… Porsche Turbo RSR 934 Racing
P014 …… Buggy Champ
P020 …… Wild Willy (Willis M38 Jeep)
P026 …… Mighty Frog
P032 …… Grasshopper
P038 …… Hornet
P044 …… Hot shot 4WD
P050 …… Avante 4WD
P056 …… Nissan Skyline GT-R Nismo
P062 …… McLaren MP4 / 6 Honda
P070 …… Martini Porsche 935 Turbo
P072 …… Tyrell P34 Six Wheeler (six wheeled vehicle)
P074 …… XR311 Combat buggy
P076 …… Lamborghini Countach LP 500 S
P078 …… Martini Porsche 936 Turbo
P080 …… Lamborghini Cheetah
P082 …… Black Lamborghini Countach (Competition Special)
P084 …… Toyota Celica LB Turbo Gr.5
P086 …… Ferrari 312 T 3
P088 …… Ligier JS 9 Matra Special for competition)
P090 …… Martini Mk.22 Renault F2
P092 …… March 782 BMW F-2
P094 …… Sand Scorcher
P096 …… B2B racing sidecar
P100 …… RALT RT2 HART 420R
P101 …… Williams FW – 07
P102 …… JPS Lotus 79 (Special for competition)
P104 …… Can Am Lola (Racing Master Mk.1)
P106 …… Fairlady 280ZX · Racing Master Mk.2
P108 …… Holiday Buggy
P110 …… Sand Rover Dune Buggy
P112 …… VW Golf Racing Gr.2 (Competition Special)
P114 …… Renault 5 (Thunk) Turbo
P115 …… Ford F-150 Ranger XLT
P116 …… Toyota Hilux 4WD
P118 …… Honda F-2 Competition Special
P120 …… Braham BT50BMW Turbo (Competition Special)
P122 …… Tornado Racing Master Mk.3
P124 …… Ford C100 Racing Master Mk.4
P126 …… Super Champ Fighting Buggy
P128 …… Audi Quattro Rally type
P130 …… Opel Ascona 400 Rally
P131 …… Ford F-150 Ranger XLT
P132 …… Subaru Brat
P136 …… Willys Wheeler racer
P138 …… Lancia Rally
P140 …… Porsche 956 racing master Mk.5
P142 …… Fast Attack Buggy
P144 …… Toyota Hilux 4WD
P146 …… Toyota Toms 84c Racing Master Mk.6
P148 …… Newman Porsche 956 Racing Master.Mk.7
P149 …… Wild One
P150 …… Fox
P152 …… Road Wizard F-1
P154 …… Super Shot 4WD
P156 …… Boomerang 4WD
P158 …… Falcon
P160 …… Big Wig 4WD
P162 …… Black Foot
P164 …… Porsche 959 Paris – Dakar Rally Winner
P166 …… Monster Beetle
P168 …… Striker
P172 …… Hot Shot II 4 WD
P174 …… Lunch Box · Dodge Van
P176 …… Toyota Celica Gr. B
P178 …… Clod Buster
P180 …… Super Sabre
P182 …… Thunder Shot
P184 …… Lotus Honda 99T
P186 …… Williams FW-11B Honda F1
P187 …… Sonic Fighter
P188 …… Midnight Pumpkin
P190 …… Thunder Dragon 4WD
P192 …… Grasshopper II
P194 …… Terra Scorcher 4WD
P196 …… Vanquish 4WD
P198 …… Mud blaster
P200 …… Fire dragon
P204 …… Egress 4WD
P206 …… Astute 2WD
P208 …… Mad cap 2WD
P210 …… Saint Dragon 2WD
P212 …… Ferrari F189 latter term type
P214 …… Avante 2001 4WD
P216 …… Toyota Hilux Monster Racer
P218 …… Manta ray 4WD
P220 …… Mercedes Benz C-11
P222 …… Bullhead
P224 …… Tyrell 019 Ford
P226 …… Nissan 300ZX IMSA · GTO
P227 …… Jaguar XJR-12 (Daytona specifications)
P228 …… Bear Hawk 2WD
P230 …… Lotus 102B Judd
P232 …… Toyota Celica GT FOUR RAC Rally winner
P234 …… Super Astute 2WD
P236 …… Honda NSX
P237 …… Ferrari F40
P238 …… Top Force 4WD
P240 …… Mazda 787B `91 Le Mans Winner

P098 …… TOPIC 1 RC Battery Digest
P134 …… TOPIC 2 RC Motor P Ticket
P170 …… TOPIC 3 Tamiya History Hall
P202 …… TOPIC 4 Tamiya RC guidebook
P204 …… SIDE STORY
P246 …… TAMIYA reprint RC car lineup
Source in Japanese language: RC World Magazine

Tamiya president’s autograph session in Thailand

Parents who re-established their popularity in places where there is no plastic modelling culture

Author: Mita Mura Yuko

A declining birthrate and aging society will shadow various industries. Housing, insurance, education, bridal. Damage to the toy and the plastic model industry is intense.

If children decrease, sales will fall mercilessly. The market of the plastic model which many adult enthusiasts love is also not a masterpiece. If you get older and the presbyopic progresses, the detailed work normally associated with making a plastic model becomes tight and the plastic model departs. That is why Tamiya (formerly Tamiya model) boasting a lineup of more than 5000 hobby items such as mini 4WD, radio control (RC) car, plastic model, etc. is proactively entering overseas.

North America, South America, Europe. It is Siam Tamiya founded in 1992 that has been responsible for developing the market in Thailand while Tamiya’s distribution network is being built around the world. Prior to that, in Central Thailand, the major distribution center Central Group had sold Tamiya products as agents, but it ended in low altitude flight.

Would like to revitalize the Thai market, which is a hub of Southeast Asia. Tamiya who thought so did set up the arrow of bare feet, Mr. Kenji Suzuki who moved to another company after working for an agent in Tamiya in the USA, and was assigned to Thailand.

It is found in the NHK program

The chance was a NHK program that took up Ms. Suzuki who works in Thailand. The president of Tamiya who happened to see the program contacted Mr. Suzuki and offered an offer saying “I want Tamiya products to be sold in Thailand” and Siam Tamiya, who operates Tamiya’s regular sales and import business, was established in response to this request It was done.

“Since I was a start from scratch without any experience, I tried offering you if I can do anything I should offer Tamiya’s name, but fortunately I got acceptance and I was able to make it a company name of Siam Tamiya “

This is why Mr. Suzuki, who is currently the representative of Mr. Suzuki. Mr. Koji stayed in a language course in Thailand for about two years since 1989 when his father was in Thailand. Although he went back to Japan once, he returned to Thailand again at the time when Siam Tamiya was founded and participated in management .

Unlike Japan, many Thai people have not experienced touching plastic models or RC cars in their childhood. I have never made it or have not seen it. How should such Tamiya products be sold in countries where such children are not rare?

Two parents and two people set aim for mini 4WD with small power as a key to the market development. Mr. Gorde looks back.

“At that time, the cartoon” Dash! Shikaro “serialized in” Korokoro comic “in Japan gathered a great popularity, the mini 4WD was well selling.In Thailand, the influence of Japanese manga is very high I thought that what was popular in Japan should always be sold in Thailand. “

However, just placing mini 4WDs on the sales floor can not hope for success. It is evident from the failure of times before Siam Tamiya. In Thailand with no plastic model culture, it is indispensable to have a place where you can experience the fun and entertainment of the mini 4WD with power, as well as being able to take it with hands by looking at the products.

So Siam Tamiya borrowed the shopping malls in the center of Bangkok and the eaves of Jusco (then) and held a mini 4WD competition on a weekly basis.

The event is a big hit with big hit, but … …

Participation fee is free. It is a place where you can compete against how quickly you can score without going out of the track, running the mini 4WD you assembled with each other’s thoughtfully using a rich body, chassis, upgraded parts etc. There are 3 to 5 mini 4WDs that can run at once in the course. Children in Bangkok are crazy about trying to race until the winner is decided and to present the trophies and Tamiya products to the winners.

The price of mini 4WD is 198 Baht. It is not cheap but it is not a price not available. Fun to remodel and improve performance was accepted in Thailand, and when I noticed, the mini 4WD boom swept over Thailand.

Frenzy appeared as numbers. The sales surged. It was good to say that it was an explosive big hit. However, the popularity led by the boom was fragile.

“It was also about two years that the popularity was high, convergence if I noticed the enthusiastic mini 4WD boom, sales dropped drastically, and it fell to about half of the peak time” (Mr. Suzuki)

Siam Tamiya survived and steered to strengthen the RC car, judging that it is a very difficult task to extend the mini 4WD which the boom went away before it was established. Unlike mini 4WD of 198 Baht, the price of RC car is over 10,000 Baht. Considering that the initial salary of Thailand at that time was 8000 to 10,000 Baht, it was not a product to be obtained at a late afternoon, but as with the Mini 4WD 4, a strategy to steadily increase fans by putting emphasis on race-type events It was launched.

“I got an item on a radio control circuit and opened an event to run an RC car.It was originally limited to some layers as a unit price was high, but it is increasing little by little, powerful Child also grew up.The boy in Thailand who was using Tamiya’s RC car in 2000 has become a champion at RC car world championship .. Although it seems like a mini 4WD boom will happen There was not (laugh) “

In 1998 I was promoting RC car educational activities steadily. Again, the Mini 4WD boom came. What caused the unexpected boom is manga and anime from Japan again. The program which animated “Broke Brothers Let’s & Go!” Serialized in “Korokoro comic” is a big hit with the popularity of Thailand’s popularity. It pushed up sales of Mini 4WD again.

Let’s not be tossed by the wave of the boom anymore

However, this boom also ends short lived. The third mini 4WD boom that occurred in Japan spill over Thailand around 2004, sales temporarily increased, but again it did not last long.

When the boom happens, it stretches, and it goes down greatly. Here Siam Tamiya intends to make a big change in direction.

“I decided to open the event even if it did not sell even though I wanted to put a period on the vicious circle affected by an external boom, in fact until that time, if the selling falls,” Because expenses are severe ” As I said, I immediately reduced or stopped the event, but then that does not lead to real popularity, even if a couple of people are gathering at the store, I will keep on doing the event anyway Fortunately, my father gave me the feeling that I was given full control to the “do it like me” management. “

Mr. Suzuki has made another bold decision at this time. It is withdrawal from department store.  Siam Tamiya, such as Central and Mall Group, had ten sales floors in major department stores in Thailand, but with all that in mind. The reason for withdrawing is bad efficiency. And it’s a small choice for customers.

“Even if you say that there is a department, you do not get a large space, so the customer could not select the commodity.With the mini 4WD and the RC car you can make one of your favorite customizable Although it was attractive, it could not be demonstrated.I also had problems with product management issues such as shoplifting prevention and cost of selling staff to send also was somewhat lacking sales in the future. Considering that, I judged that it is right to withdraw even if the number temporarily declined. “

This judgment raised more than expected results. Sales were down only for the first few months. Wholesalers to other retailers such as radio control shops increased, and the figures turned to an upward trend soon. The treatment at the specialty shop grew only because it became a product not dealt in department store.

Establish an ecosystem that will run on its own

The effect of the large event of the mini 4WD which is held every month as a circuit specialized in large shopping mall such as seacon square and fashion island is great. Circuits that appeared in shopping malls where young people spend their holidays contributed to the development of new fans and increased repeaters.

There is no big unevenness in sales of mini 4WDs anymore. It continues to sell constantly every year. “Since there are several covered RC car circuits in Thailand, there are also five RC car events held in the year in Thailand Top players from all over the world will participate in the race held every February We also have an event space in the venue of the motor show, and now four of the Asian Games held 11 times a year are held in Thailand. “

Regardless of presence or absence of a boom or big or small, the opportunities to try out the performance of mini 4WD and RC cars made by themselves, and regularly have other people see the opportunity, the motivation of the fans increased, “I I want to participate in the new customer who burns motivation. ” If you see the world top level battle, the number of heavy users trying to aim at a higher level will increase. The road chosen by Siam Tamiya who has been keen on boom is simple, but it is the most effective and sustainable way to convey the appeal of its products.

By the time of forming a row at Mr. Tamiya Shunsaku’s autograph session

In October 2018, we opened a “Tamiya Plastic Model Factory” that is different from conventional shops at shopping malls and shelves, located in the outskirts of Bangkok.

“There were two directly managed stores until then, one in the shop under the headquarters and the other in the Taniya district where there are many Japanese.There are many customers buying purposes, On the other hand, this new store is in a commercial facility where Thai family’s guests come to a store in large numbers.There is also a circuit within the department. All goods are selling well, we plan to open another shop in Bangkok like this shelling shit. “

To the opening of Shiro Rangsit shop, Mr. Tamiya Tamiya, Chairman and President of Tamiya Head Office, visited Japan from Japan. Many fans attend the announcement of “Mr. Tamiya visit”, until the signing party is held at the store. It is evidence that the enthusiastic fans of “Tamiya” have increased, and the brand has penetrated Thailand.

Plastic model culture is also growing. Today Siam Tamiya’s sales are 40% mini 4WD, 20% RC car, 20% plastic model. Plastic model sales have caught up with RC cars.

“It has been steadily increasing year by year.The most popular is the fighter aircraft, same as in Japan.The plastic model contest is held every November, but the number of entries here is also growing.The Thai people I am good at finishing work with dexterous hands and I can expect in the future (laugh) “

Female fans, parents and fans of two generations also have increased. It is not unusual to have a family visit and spend most of the day at a Tamiya shop. It is not only that the fans are growing up in a wide range of people because Thai people ‘s income has risen and they have started to pay for leisure and hobbies. It is because I have continued to withstand and continue the event without being caught in the immediate numbers.

“Because it’s a mini 4WD and RC car just running,” Suzuki said. Make places to convey the appeal of products, narrow sales channels, think efficiency. Siam Tamiya “I’ve been running these in a persistent management” is a reliable partner of Tamiya’s global strategy.


Source in Japanese language: Nikkei Business Publications

Adults are enthusiastic about the transition of Tamiya Mini 4WD from boom into the culture… 30th anniversary of the Japan Cup


Recently, we often see circuit places of Tamiya Mini 4WD at a corner of suburban type mass merchandisers and hobby shops, but the adults are also showing excitement from the resurgence of the 2012 Japan official race “Japan Cup” Currently the “tertiary mini 4WD boom” is said to be out. A mini 4WD race tournament was held at the Hobby Festival “Tamiya Fair” held in Shizuoka Prefecture on 17th and 18th November, and Japanese and 10 national team players gathered in the big circuit with a big circuit. At the time of the first and second boom, I talked to the person in charge of Tamiya about the current boom involving adults who were children.

The cumulative sales volume for the second boom is 180 million units, adults also entered the race to the third boom

About 80 years, the popularity of the military model and the automobile’s model, so-called radio control, has also been established in the Tamiya model (now Tamiya). Meanwhile, in 1982, the first Mini 4WD was released as “a motor model of the motor rise that can run anywhere with four wheel drive” (Tamiya staff), but it did not get much bigger than a big boom. After that, although the radio control buggy boom arrived, the price was about 20,000 yen at the time, and the children were not able to get out of hand easily. So, around the year 84, “It launched a mini 4WD with a popular model of radio control buggy as a motif at a price of 600 yen, as it can be played by children.” This became popular, and in 1987 “Korokoro Comics “in” Dash! When Shikiro starts, popularity becomes the peak and the first boom comes.

After that, various official competitions were held, but the race competing for speed on the circuit is the most popular. Along with that, mini 4WD itself was also changed. “Initially it was made assuming to play outside, so the height of the car was high so that it would not hit a pebble and the tires were also off-road specifications, but because of the race popularity, to run faster The car height got lower, the tire also turned on the on-road specification and evolved into a car body like a roller and other upgrade parts “(ibid.).

Then, remodeling the mini 4WD to your liking or running faster is a great appeal for users, and the upgrade parts will also be enhanced. In 1994, the “Full Cowl Mini 4WD Series” in which the body covers the tire was released, and the manga “Brawler Brothers Let’s & Go!” ! “Is posted in” Korokoro comic “, it will have a second boom. In fact, when asking about the cumulative sales volume up to the present, it says, “It exceeds 180 million cars, there are estimates that there are about 19 million people who touched the mini 4WD in the country “(Id.) So you can understand the widespreadness of the boom.

And now it is in the midst of the third boom, but the campaign was the “Japan Cup” which was revived for the first time in 13 years in 2012. “There were participation restrictions up to junior high school students before, but when I announced that adults can also participate, the adults who were playing at the time were diffusing at once in SNS” (ibid) and It seems that it is becoming a long run boom until now, though it is not an explosive boom in the past.

Mini 4WD as a “communication tool” to enjoy together with parents

In addition, SNS also influences this boom, the person in charge, “Competition Deregans” (Competition competing for the beauty of the machine) within “Japan Cup Fujitsu Battery Offered Japan Cup 2017 Kakegawa Tournament” is famous for Shizuoka There was an example that the mini 4WD that motivated the hamburger chain shop called “refreshing” was buzzed with SNS.These topics have triggered the “Japan Cup” on Twitter, knowing again on the mini There are also a few people who start four-wheel drive, so it’s a feeling that the Mini 4WD boom is coming at the timing of intention. ” It seems that there is a different form of boom coming from before.

In fact, when asked about the number of participants in the “Japan Cup 2018”, “There are more adults at 7:3, and the number of contestants in 2018 has reached 22,000 people. The number of participants has increased more than at the time of the former boom “(Id.). In other words, this boom is being created by children in their 30s – 40s adults who experienced the former boom. Even if it is a father, if it is to enjoy with children, it can be a cause of a wife’s cause, “When parents can play with parents, parents can teach only by their own experience and knowledge, There seems to be a lot of people who enjoy mini 4WD as one “(same as above), and there are aspects that Mini 4WD is becoming” lubricant “of family relations.

Will the tertiary boom continue to develop into “social phenomena” like the former primary and secondary boom in this way? “Although it is nice to have a boom at a stroke and increase the number of players, it is difficult to maintain customer satisfaction, such as securing the number of races and restricting physical venues” (ibid.), And the rapid boom has come There seems to be a situation of pain and itching. “In the sense of a sustainable boom, SNS etc. triggered the” My / Mini 4WD boom “at different timings to each person as an opportunity, so it is said that the current state is ideal, I enjoy it to those who like those beginners As measures to be taken at the official race, we are also working on making places where you can enjoy mini 4WDs easily, except for official races where a lot of participants gather, such as holding satellite races in neighboring shops in conjunction with the official race I’m talking to you “(Id.). It may be better to say that the mini 4WD has “settled” as a culture rather than a “tertiary boom”.

A triangle called “fan × local community × Tamiya” formed

There also seems to be a Mini 4WD community by different industries. For example, “In Wakayama prefecture, the” Kishu lacquerware cup “where the” lacquer body “is presented to the winner is being held or in Iwate prefecture, the group of Sheet Metal Industry Association made a course of all metal, It seems that unique events combined with special products and industries are also being held in various places, such as being exhibited in festivals “(same as above). As a measure for such event planners, in Tamiya,” fans When you want to plan something with Mini 4WD, you can provide a service that can post / announce event information, release Power Point data for free lending of the circuit, layout of the course on the official website We are working on improving our support system “(Ibiden), so now it’s a triangle called” Fan x Community-based community x Tamiya ” There is what is formed. 

Tamiya celebrating its 72nd year this year, the person in charge in the future development said, “Once mini 4WD juveniles became adults, they returned to the mini 4WD and are excited about shops and regional races There are also a lot of people working not only to enjoy but also to encourage children’s experiences to enjoy their enjoyment.We will support this kind of movement in a sustainable manner, I think that it is a place to cherish right now “(same as above).

Tamiya’s attitude that will accept the current trends flexibly while treating old technologies and booms is the driving force behind the current third mini 4WD boom.


Source in Japanese language: Oricon News

Tamiya 56357 Mercedes-Benz Arocs 3348 6×4 Tipper Truck and Tamiya brand receive MODELL FAHRZEUG magazine awards 2018


After receiving a Truckmodell-Star award 2018 this summer, the Tamiya 56357 1/14 R/C Mercedes-Benz Arocs 3348 6×4 Tipper Truck received also the MODELL FAHRZEUG magazine award 2018.

Winner Category: RC Elektro Business, Tamiya Mercedes-Benz Arocs 3348

Also Tamiya, Inc. received again the Top RC brand award 2018.

Top RC Brand 2018


Source and more awards in German language: MODELL FAHRZEUG

Upcoming Tamiya Vintage RC Car Museum 1976-1992 Book

We are excited to see a new Japanese book being released for classic Tamiya RC cars:

Tamiya’s RC car that every men in their 40s and 60s knows, such as Grasshopper, Hornet, Mighty Frog. Among them, summarize and explain the Tamiya made RC car from 1970 to 1992 when RC was a big boom in one volume. In addition to product photos, valuable box art (box picture) will also be posted and it will be content with high material quality. Besides that, valuable data of the time, peripheral equipment, interviews and columns of stakeholders are included, it is nostalgic for those who know that time, and it will be the contents that you can know the history for those who recently liked RC.

Flashback Friday – Tamiya at Shizuoka Hobby Show 1965

While waiting for the Tamiya Fair 2018 start in few hours, a lovely nostalgic photo from the past:

The Shizuoka Hobby Show has been held since 1965. The first photo was held at Shizuoka City which made the residence of the Tokugawa Yoshinobu official at the name of the producer trade fair. One piece feels a long history of the hobby show
Source: Shizuoka prefecture Twitter account