Category Archives: Tamiya Company

TAMIYA CARD new member campaign (Japan only)

“TAMIYA CARD” which becomes a strong friend of model production with full of benefits. We hold new enrollment campaign this time! During the period, a total of 20 people will be given a “Mini 4WD + Tamiya Kincha” by lottery from those newly joined and issued. Don’t miss this opportunity!

Campaign period July 1-September 30, 2019 (Hearing! 10 people for July! 5 people each for August and September)

Notes
・ Applicable during the above period and those who have been issued are eligible.
・ The mini 4WD of the prize will be one of ➀ to ➆ for random lottery. Please note that you can not make a choice.
・ The announcement of the winner will be returned with a prize delivery.
・ The prizes will be shipped out as soon as they are ready after the campaign is over.
・ The prize will be sent to your home address registered with Orient Corporation.
・ If the card is canceled or invalidated at the time of prize delivery, it is not eligible for the present.
・ The prize may change due to circumstances.

■ Contact:
Orient Corporation, Inc. Orico Card Center
TEL 049-271-3330 (Opening hours 9:30 to 17:30, open all year round)

An annual card free special value card that you like more models

・ Order by phone, fax or email!
・ Parts can be obtained quickly.
・ The fee is free, and the shipping cost is over 2,000 yen.
・ A lot of rich benefits including toll free.

Details and application method about TAMIYA CARD can be found here

Creator of Mini 4WD – The future of plastic models interview with the president of Tamiya

Author: Akira Kobayashi, ITmedia

What do you think of when you hear the word plastic model? From Showa to the early Heisei period, plastic models were essential items for boys. There will be many people who are excited about Zero Battle, Yamato, Mini 4WD and Gundam. Recently, however, there are few stores selling plastic models in the town, and I do not hear that it is popular among children. Is the content called plastic model already outdated?

I wanted to know that and visited the “58th Shizuoka Hobby Show” held in Shizuoka City from May 8th to 11th. The Shizuoka Model Teaching Material Association is the host of the “Shizuoka Hobby Show”, which is said to be the world’s largest plastic model and radio equipment control model trade fair. Mr. Toshisaku Tamiya (84), who is the president of the union and president of Tamiya Co., Ltd., responded to a solo interview with ITmedia Business Online on May 10.

President Tamiya, the parent of the Mini 4WD, has been leading the Japanese plastic model industry, which is highly regarded in the world, from its inception. The Mini 4WD is currently popular not only in Japan but also in Southeast Asia and other countries. We asked President Tamiya to talk about the current status of plastic models and the future of plastic models in Japan that has reached the era of retiring.

Tamiya Shunsaku (born 1934, Shizuoka City). After graduating from Waseda University for 58 years, he joined Tamiya Trading Company, which is run by his father. I am involved in planning and designing wooden models, but in the crisis of the inflow of plastic models from the West, I made a major transition from wooden models to plastic model models. The company has been exhibiting for the first time at the Nuremberg International Toy Fair, where toy manufacturers from around the world gather in 1982, and has been exhibiting for 51 consecutive years since the flagship of Quality World. Efforts have been made to improve model quality control and the Tamiya brand, including instructing the establishment of a customer service department at an early stage. In addition, illustrator representative of the times such as Shigeru Komatsuzaki, Ueha Hachiro, and Yoshiyuki Takahara was appointed. The box drawing that is the face of the plastic model was developed beyond the role of package decoration, and a painting style called box art was established. Shizuoka model teaching materials cooperative president since 1994. The Shizuoka Hobby Show is held every May, contributing to regional revitalization. He has concurrently served as Chairman and President of Tamiya since 17 years. In his book, “The work of the Tamiya model” “The people who made the Tamiya model: The legendary plastic toy shop” (Bunharu Bunko)

70% of children have no plamo experience! ?
― First of all, I will serve as the president of the teaching materials cooperative. It seems that elementary and middle school students and high school students were invited as a new attempt at this hobby show.

It is a plastic model that was once referred to as passing rituals for boys, but it is said that children today have not even touched more than 70% have made it. If so, I invited to a hobby show, saw it all, and thought that I would like to get in touch with it, I planned. This is a proposal of Governor Kawahira of Shizuoka Prefecture.

When Governor Kawakatsu first saw it at the 2018 Hobby Show, he said, “Mr. Tamiya, I have to show it to my students.” However, the space was too small and it was difficult to call students and students in crowded venues, so I decided to extend the session and make an invitation date. It will cost money to extend the session, but the prefecture also supported me.

As a result, I think it was a great success to invite elementary and junior high school students and high school students. I showed how plastic models are made, what raw materials are, how they are injection molded, and how they are assembled and played. The children have already turned their eyes and are eating into plastic models. We’re sorry. It’s been a few years for children to be surrounded by plastic models (laughs). The teachers who led were also looking forward to it.

After all, the invitation date was only one day of May 8th, but 5200 elementary, junior high, and high school students from Shizuoka prefecture gathered. I hope this will continue from next year.

― In recent years, with the spread of the Internet and SNS, such trade fairs have decreased, but the Shizuoka Hobby Show has been a success.

Aside from the invitation day of the newly established elementary, junior high, and high school students, two days of the four days of the exhibition period will be the business meeting for agents and retailers, and the next two days will be open to general customers. This time the number of visitors will be over 80,000. The Spielwaren Messe, which is held every year in Nuremberg, Germany, is famous as an international trade fair for plastic models. However, this is an international toy trade fair, and some of them show plastic models, so the Shizuoka Hobby Show may be the largest in the world as a trade show limited to plastic models and radio control.

In the past, trade shows of plastic models were held in the United States and the United Kingdom, but have already disappeared. I have been in the United States since I was 31 years old, but plastic model makers themselves are gone in the United States.

Tamiya has been exhibiting at Spielwaren Messe for 51 years, but in recent years the number of companies exhibiting at the Messe itself has decreased and the exhibition period has become shorter. Tamiya is the largest at the plastic model booth, but I can not deny the feeling that the Messe itself is in a recession.

Declining Plamo trade fair
― Why is the trade show decreasing?

Although it is influenced by the Internet, I think it is because the organizers of the trade fair lack the wisdom. It is necessary to have a high entrance fee and a device to call more people, and I think it is necessary to reconsider the significance of the Messe itself.

Plastic models are said to have been reduced in retail stores in recent years and mail orders have increased, but I think that there is a desire for customers to want to see and touch the real thing. For that purpose, a fair will be necessary.

In addition, during the business meeting of the hobby show, Tamiya has a lot of retailers coming to Tamiya’s head office to hold a party in the hall. Being able to hear the raw voices of retailers who can not usually touch it is worthwhile to replace it.

― I hear that many customers from overseas are visiting.

This year, buyers from around 20 countries around the world visited the hobby show. Originally, we were eagerly coming from Southeast Asian countries such as Singapore, Taiwan, Korea, Indonesia, etc. Recently, it looks like negotiations from Germany, the US, France, the UK, etc. All the buyers who have visited say “It’s really good to come.” When I come to the Shizuoka Hobby Show, I think I have something to gain. The “something” is different depending on the person. The Shizuoka Hobby Show is becoming the “World Hobby Show”.

Recently I feel that in the euro area only countries with strong economies survive. In the Netherlands, Belgium, and Greece, as well as in Spain, we have no business partners. All agencies have gone. It means that globalization is progressing so much among plastic model industry. I think it is a failure of globalism. The euro area is different in culture and language, so it will be difficult for all countries to survive.

Heisei is “the time when we lost the game”
― I heard that there is a joint exhibition where plastic model fans from all over Japan bring their works with us as another attraction of the Shizuoka Hobby Show.

This is an event that began 30 years ago, but using a part of the exhibition hall, modelers will exhibit their own plastic models in a circle. This year, about 10,000 works were exhibited in the 293 circle. The good thing about this exhibition is that it is not a contest, but everyone is able to create and exhibit the works they want to make. This exhibition is also an international event, with more and more circles participating from overseas. I’m very passionate.

― I saw the venue, but it did show a big excitement indeed. Until now, Showa, Heisei and plastic models have been essential items for children, but what do you think plastic models are going to be in a new era called Reiwa.

I can not say how big things will happen in the future plastic model, but I said even in the greetings of the beginning of the year, “Heisei is a time when I lost the game”. The second half of Heisei was losing the game.

I think I want plastic model to beat the game by all means in the era of regal. Certainly the game is interesting. But the plastic model has an analog that is not in the game, which is a great attraction. As I always say, I think that Japanese manufacturing starts with plastic models.

Today’s children said that more than 70% had never made plastic models, but by making plastic models, they know the correct usage of cutters and drivers and acquire the ability to read assembly instructions properly . And above all, by making plastic models, you can know the real thing, “Oh, I’m getting rid of four wheels,” and “Automobiles are like this.”

We want you to know that you have learned the basics of manufacturing by making the most analog plastic models. It’s an analog plastic model that competes with virtual games.

Backstage of the “Mini 4WD” birth First of all “do not fly without sounding”

― From here, I will speak as president of model maker Tamiya. Domestic plastic models reached the 60th anniversary in 18 years. Speaking of Tamiya, the MM series tanks, the 1/350 battleship Yamato, and the zero battle of 1/32 are strong, but I hear that the mini 4WD series currently occupies a large part. The Mini 4WD and the radio control also collaborated with a car company.

We also collaborate with Toyota Motor Corporation, Honda Motor Co., Ltd. and Mazda Motor Corporation. Remember the name of the car since you were a child. That is the policy of the Japanese automobile industry. Today, Toyota’s car is on display, but I think it would be nice if it helped me to leave the cars of young people.

The toy is complete, but as I mentioned earlier, the plastic model is assembled by hand. If you make a plastic model, you can also imagine the structure of the car.

― In terms of business, the part that mini 4WD occupies is growing.

Certainly, the genre of scale models such as tanks and planes is quite difficult now. But cars are doing well. The Mini 4WD is not a scale model, but a motorized four-wheel drive. Although some designs are deformed from the actual vehicle, most are fictitious designs. Run it on the course and compete for speed.

The first kit of the Mini 4WD was made more than 30 years ago. At that time, there was a four wheel drive boom in the actual car. Audi quattro became a topic, and a magazine specializing in four wheel drive also appeared. I thought, “This is the age of 4WD,” and I thought about the mini 4WD in terms of making a “running 4WD model” that is cheap for children as well.

At the time there were four-wheeled products in the radio controlled car, but the children were too expensive to get out of their way. Because only 10,000 yen or more and 20,000 yen or more were all included in the transmitter alone. That’s why everyone was watching with their fingers. Therefore, the mini 4WD was made by thinking “What is the 4WD that children can afford?” Originally Tamiya had a track record of making slot racing cars around the Showa 40 and selling them around the world, so it was a hand to make a model of a running car.

― You targeted children.

However, when I actually sold it, it did not ring and did not fly. I can not sell enough to be disappointed. I received advice from a famous animator J. Otsuka Yasuo (editorial note: animator who also worked on “Lupin III”) and I made a comical mini 4 wheel drive, but this was also a small hit.

After trial and error, I specialized in speed and sold explosively. There was a collaboration with Shogakkan’s “Corokoro Comic”, but I realized that what children are looking for is speed. So I made a dedicated course and started to have a competition. Then the children devise a lot to speed up. Make the body cover as thin and light as possible, or make the chassis heavier so that stability is achieved at the corners. I thought the child was a play genius. So the big boom came over the end of the Showa era and two times of about 6 and 7 years of Heisei.

In Southeast Asia ‘Dash!
― I remember that well. The children who played with the mini 4WD at that time are now fathers in their 30s and 40s.

The father is doing mini 4WD with the child again. It is now only about this mini-shikakeri that father teaches manufacturing to children. Besides, recently, it is said that mother and daughter are together and they enjoy mini 4WD with family. I am glad to see the whole family coming to the competition.

The Mini 4WD has gone through a few booms and is now in a stable period. The main customers are from elementary school students to fathers in their 30s and 40s. Tamiya holds an All-Japan Championship called “Japan Cup” every year as a mini 4WD competition, but in addition to that, it is carrying out mini 4WD events in cooperation with large shopping malls, electronics retailers and car dealers. You It may be because it is judged that it is an excellent event that gathers children.

Mini 4WD is also strong overseas. Southeast Asia ‘Dash! Some of the animes on the 4th Series have been aired and are popular in Indonesia, Hong Kong, etc. Recently, offers from New Zealand and the United States have come. It is a feeling that the Mini 4WD is taking over the world.

“The ideal teaching materials” programming robot
― This time, I saw an exhibition of “programming robots” for children who learn programming through manufacturing. This is a new attempt.

As you can see from the name Shizuoka Model Teaching Material Association, originally, for the manufacturer of Shizuoka, model teaching materials have been used since ancient times. Tamiya has also been working on a series of educational materials for children called the “Fun Crafting Series”. Solar cars and centipede robots are still selling hit products.

This programming robot was designed in line with the need for programming education in elementary schools from 2020. The latest one is equipped with a microcomputer board for education, and can be controlled and operated from a PC. I think this robot is an ideal teaching material that you can learn programming while having fun. The kit that Tamiya has recently released is a little expensive at around 10,000 yen, but contains an electronic board. I do not know how much it sells, but has received high praise from overseas buyers.

― When listening to the story like this, the direction of the new plastic model can be seen in a vague manner.

As I said earlier, I think that the Japanese manufacturing tradition starts with making plastic models. Mini 4WD is used in school classes in Korea, Singapore, Hong Kong, etc. However, in Japan, unfortunately, it is said that things from certain manufacturers can not be used for classes.

The plastic model also helps children’s education and fosters imagination. At the same time, I will teach you the basics of manufacturing and cutting, scraping, and assembling. I will do my best to offer new plastic models in a new era. I would like to make Dewa “the age of plastic model counterattack”.

What image do you want?
― Lastly, Tamiya, who has many unique talented employees, what kind of people are you looking for now?

It doesn’t matter at all which school you are out of. Anyway people who like models and plastic models are good. Recently, people who have changed jobs from other companies such as automobile companies are also active.

I often say to new employees that “I can quit as soon as Tamiya gets tired”. Because if you don’t think that job is interesting, you can not do a good job after all. Right?

I don’t care about my academic background, but I would like to get a university if I can. Education is helpful when teaching your subordinates. General education subjects I studied at university are still useful. Natural science theory. University is not just about taking credits. After all study is good.

Author profile
Noboru Kobayashi
Freelance writer, editor. Born in Kanagawa Prefecture in 1957. After graduating from university, worked at a publisher. “The work of the Tamiya model” (paperback edition, Shunsaku Tamiya), “The Legendary Plamoya” (the paperback edition, Shunsaku Tamiya), “The Japan plastic model 亡” (Hiroshi Ida), “The 50th History of the Japanese plastic model” (Japan) Involved in editing the plastic model industrial cooperative edition), “Shizuoka model whole history” (Shizuoka model teaching material cooperative edition). A recent book is “Nippon plastic model sixty-year history” (Munharu Shinsho).

Source in Japanese language: ITmedia

Mr. Shunsaku Tamiya: “I will convey the pleasure of making plastic models to children”

Reporter: Kim Hyungwon

The plastic industry, which is one of the representative products of Kidult, is suffering from the aging of the main consumer segment and the slow new generation inflow rate.

According to the Ministry of Economy, Trade and Industry, shipments of plastic shipped to 47.5 billion yen (518.4 billion won) due to the boom of the Gundam and mini4WD in the 1980s declined to 15 billion yen (163.7 billion won) in 2013.

In January 2018, a Japanese modeling company, which exported plastic models through Habeko, Hasegawa, etc., was hurt by the bankruptcy filing of Hobbico, which operated an American level (Revell) modeling company. Japanese model makers are also acknowledging that the current market situation is at the edge of the crisis.

TAMIYA Shunsaku (Toshinori Tama, 84) Chairman TAMIYA said, “It is important to convey the joy of making models to children.” It is the most effective way to save the stagnant market due to the aging of the consumer segment by actively informing the children about the attractiveness of the model.

Chairman Tamiya Shunsaku Tamiya. / Hyungwon Kim

Tamiya is a model company specialized in mini dune in Korea. The company has been leading the Japanese plastic industry in the late 1980s, mid 1990s, and 2008 with three mini-cars boom.

Tamiya is a representative of the industry, including representatives of the Shizuoka model textbook cooperative, and is regarded as a “model of the plastic model” and a “living model legend”.

According to Tamiya, President Shunsaku invited more than 5,200 students from Shizuoka Prefecture to Shizuoka Habibo Shrine from May 8th to 12th, setting the day when only elementary, middle and high school students can enter. “This is the first time a student has been allowed to enter the Harvey show,” said a plastic industry official.

The Shizuoka Habibo Show is the world’s largest model exhibition with a 60-year history since 1959. Tamiya leads the Harvey Show as an industry leader. The Twin Messe Exhibition Hall, where Harvey Show is held, was led by Chairman Shunsaku Tamiya to expand the exhibition space. During the Habi Show, we open our headquarters building in Shizuoka to open a radio-controlled car and a mini-car tournament to encourage family visits with children.

“The pleasure of making is the essence of the model, and the industry must strive to promote this joy,” said Tamiya.

The Tamiya Plastic Model Factory, operated by Tamiya, is being used as a forward base for conveying to the public the “joy of making” emphasized by Tamiya President and making younger generations interested in model products.

Tamiya Plastic Model Factory Seoul Yangjae Branch. / Hyungwon Kim

Chairman Tamiya Shunsaku says “Game” and “YouTube” are the biggest competitors in the industry. Children spend more time on games and YouTube than on toys or models.

“There are statistics that 70% of the local children have not experienced the plastic model,” said Tamiya. “There is a lot of fun in creating a model for the parents who have experienced the mini-car boom. “He said.

“The model factory is a store where children and parents visit together,” said Tamiya. “The experience of modeling the children is a result of increasing the number of new generation consumers.

It is a great achievement to have a day that only children can enter the Harvey show. “It was successful to invite students from elementary school to high school students,” said Tamiya. “We were delighted to see how the model was produced and how it was created and enjoyed. I was delighted to see him showing interest. ”

2019 Elementary school student visited Shizuoka Hobby Show. On the first day of the show, Tamiya invited children for free and delivered the pleasure of making the model to the new generation. / Shizuoka model text cooperative provided

“The game is fun, but there are analog elements in the model that are not in the game,” said Shimano, president of Tamiya Shunsaku.

Chairman Tamiya argued that the model was the basis of Japanese manufacturing. He said, “Children will learn how to use correct tools such as cutters and drivers by making plastic models, and learn the ability to concentrate on assembly manuals.” By assembling a plastic model, I know the structure of the actual vehicle. ”

◇ Overcome the economic recession with the export of Tamiya, the quality of the business

Japanese plastic industry was reduced to one-third of the boom in the 1980s, , But Tamiya’s sales are growing backwards.

Sales of Tamiya increased slightly from 10.6 billion yen (115.6 billion won) in 2014 to 11 billion yen (120 billion won) in 2018.

Chairman Tamiya Shunsaku says his sales increase is due to “export”. “Currently, about 60% of Tamiya’s sales come from overseas markets,” said Tamiya. Although the size of the Japanese model market has shrunk, it has been able to maintain its growth thanks to its focus on exports.

According to Tamiya, Tamiya has worked for more than 50 years in overseas markets, such as participating in the world’s largest toy show “Nuremberg Toy Show (Spielwaren Messe)” in Germany. In recent years, following Europe and North America,

“Every market is not going to be successful,” Tamiya said. “In recent years, only advanced nations have been able to survive in Belgium, Greece and Spain and have strong economies.”

“For the model industry to succeed, quality is the most fundamental,” says Tamiya. If the consumer does not acknowledge it, it can not continue business.

He cited ‘consumer communication’ as the next most important factor in quality. Explain that making the models appealing to the consumers and making the products that the consumers want is the basic and basis for maintaining the model business.

On the other hand, the Japanese model industry is focusing on the character business using animation contents. Bandai Spirits and Kotobukiya have a high portion of sales of character products.

Chairman Shunsaku Tamiya said, “We are not interested in the character business,” he said, concentrating on the priority issues of the company, such as quality management and influx of new generations.

Source in Korean language: iT Chosun

Tamiya among the awards again

1/14 R/C Volvo FH16 Globetrotter 750 6×4 Timber Truck model receives Truckmodell-Star 2019 award!

Tamiya is proud to announce that our revolutionary R/C truck model of the Volvo FH16 Globetrotter 750 6×4 Timber Truck has taken 2nd place in the prestigious Truckmodell-Star Awards in 2019! The award is given by major German hobby industry publisher VTH, and bears the name of its popular Truckmodell magazine, a prestigious German language publication on all things R/C truck-related.

Thank you to all our customers, wherever you are in the world – Tamiya remains dedicated to providing the best and most innovative products in all of our product ranges.

Tamiya is proud to be able to offer a number of high quality product lines, including our popular 1/14 scale R/C Truck Series. It gives us great pleasure to announce that our 1/14 scale R/C model of the Volvo FH16 Globetrotter 750 6×4 Timber Truck (Item 56360) has been awarded 2nd place in the prestigious Truckmodell-Star awards for 2019. The award is given by major German hobby industry publisher VTH, and bears the name of its popular Truckmodell magazine, a prestigious German language publication on all things R/C truck-related. The award, which is pictured above, is the latest accolade for the Series, and we look forward to announcing many more in the future.

Official update on the possibility of Tamiya not participating at the Nuremberg Toy Fair

We are very happy to be informed from Tamiya, Inc. International Division that the information in the previous article about the possibility of Tamiya, Inc. not participating in the future at the Nuremberg Toy Fair is not confirmed but was incorrectly reflected in the original Japanese news article, here is their official statement:

Dear TamiyaBlog,

It has come to our attention that your blog features an article about
the interview of the Shizuoka Model and Educational Materials Association
Boards held at the recent Shizuoka Hobby Show.

We wish to point out that the article, or more exactly, the original
Japanese text by the local newspaper, does not correctly reflect what our
President/Chairman Mr. S. Tamiya meant.

Namely, an expression is found which can be understood as Tamiya would not
participate in the 2020 Spielwarenmesse in Nuremberg, Germany. However, this is not
correct.

We understand that this is partly a responsibility of the original Japanese
text, but you are also kindly requested to rectify your article.

Thank you in advance for your kind and prompt attention.

Sincerely,

Tamiya, Inc. International Division

Mr. Shunsaku Tamiya and other model company presidents talking at the 58th Shizuoka Hobby Show 2019 – possibility of Tamiya not participating at Nuremberg Toy Fair!

Chairman Tamiya (front row left third person) et al. at Twin Messe Shizuoka

On the morning of the 8th, the Shizuoka Model Teaching Material Cooperative organized a press conference in its guest room.

Mr. Shunsaku Tamiya, president of the union, said that it was a meaningful day for children to discover a plastic model about the newly created “Invitation Day for Junior and Senior High School Students,” and said it intends to continue from 2020 onwards. The meeting was attended by Noriyuki Aoshima, chairman of Aoshima Bunka Shoji Co., Ltd., President Daisuke Aoshima, Akihisa Suzuki, chairman of Japan Radio Control Model Industries Association, Katsuhito Hasegawa, President of Hasegawa, and Mr. Keigo Tsutsui, General Manager of Deputy General Manager of Bandai Spirits Hobby Division.

The main questions and answers are as follows:

– The meaning of the invitation date is
Mr. Tamiya, “Japan’s education for manufacturing has been delayed in Southeast Asia. The children are now stunned to know that they can not make plastic models by looking at the illustration. I want to convey the pleasure of making and moving myself. All the children who are doing are very happy and excited. Today we have a rediscovery of plastic models, a big day. ”
Chairman Akihisa Suzuki “I have a feeling that I can enter education through the invitation day.

―Manufacturers at the venue are very happy to be in touch with their children. How did you feel at the venue
President Tamiya “I’m happy. The children are very excited. It is big that the prefecture has issued a decree. It was not possible for us alone. There may be more than half the children who are making plastic models for the first time today. ”
Mr. Aoto, “The children were sitting and talking. I feel I was really happy to do it.”
President of Hasegawa “Dozens of people are standing in the model class, and everyone is concentrating on it. I felt that the essence of the child has not changed.”
Mr. Tsutsui “Conversely, the children are given the power. Everyone who is standing on the scene will be the vitality from tomorrow. I am grateful for having such an opportunity.”

― How do you see the model market?
Mr. Tamiya “The domestic market is not active. Germany is sluggish, and the Southeast Asian market is larger than the euro zone. It has been exhibited for 52 consecutive years at the German Spielwaren Messe show, but from next year (think not to exhibit.) There is no open to the public, entrance fee is high, and the number of people is not increasing.
President Hasegawa “The burden of stay expenses and exhibition costs is heavy, and the exhibition of Spielwaren Messe will be discontinued from next year”

― Is the product conscious of teaching materials increasing?
“I think that there are some manufacturers that have changed the course of study and provided teaching materials with IT in mind, but I’m working as much as possible on the development of products that cultivate the creative power to make things by themselves.” the creative force that moves the hand build things on their own.”

Source in Japanese language: Shizuoka Shimbun

74 year old painter, why draw more elaborately than a camera

Author: Shinpei Wakamatsu

A special vehicle poster created by the Tokyo Metropolitan Transportation Bureau. At first glance it looks like a photo, but it is actually a hand-drawn illustration. The author is Atsumi Onishi (74), a leader in plastic model box art. We asked Mr. Onishi, who told us, “I thought about the meaning of being asked” not with photos or CG but with illustrations “.

A poster of an “electrical inspection vehicle” that checks the overhead wires that supply electricity. Mr. Onishi drew
Source: Tokyo Metropolitan Transportation Bureau provided

The real thing of “electric inspection vehicle”
Source: Tokyo Metropolitan Transportation Bureau provided

All three posters

A poster of “PROJECT TOEI” published in the Toei subway station etc. It is a part of the plan to send out the city’s transportation system. Three posters numbered as “022” representing the 22nd bullet have been posted since March 18th. What is drawn are all special vehicles operating mainly in the middle of the night. A “rail trimmer” that grinds the head of a rail with a grinding wheel that rotates at high speed. “Electric locomotive E5000” for towing vehicles on the Oedo Line. “Electric inspection vehicle” that checks the overhead wire that supplies electricity. These vehicles drawn in detail. Just looking at the package seems to be a photo.

Poster of “Electric locomotive E5000” for towing Oedo Line vehicles. Mr. Onishi drew
Source: Tokyo Metropolitan Transportation Bureau provided

The real thing of “Electric locomotive E5000”
Source: Tokyo Metropolitan Transportation Bureau provided

Mr. Atsumi Onishi

The artist who drew these vehicles is Atsumi Onishi.
After joining Tamiya, he worked as the company’s first illustrator. Even now, I am working on many box arts.
In addition to the military genre, he also worked on packages such as the popular “Miller 4” “Emperer” (the first generation), which made a big hit, as well as working on the “White Package” that drew precise illustrations of tanks and planes on a white background.
The person in charge of the Tokyo Metropolitan Transportation Bureau explains the reason why I asked Mr. Onishi for illustrations of special vehicles.
“I came to Mr. Onishi on the condition that he was actually drawing a lot of plastic model illustrations and technical illustrations, and still an illustrator who is still drawing with hand drawing.”

Box art of the Mini 4WD “Emperor” (the first generation). Mr. Onishi drew

Box art of plastic model drawn by Onishi

Why “work vehicle”?

I would like people of all ages to look at “work vehicles” that you do not normally see.  For that purpose, he chose not to take photographs but to select illustrations that can make the object appear more symbolically through elaborate illustrations.
Request illustrations by specifying 3 vehicles selected by the difference in function from the Transportation Bureau side.
Onishi asked Mr. Onishi to show “not just drawing a vehicle, but an illustration like a scene where a vehicle is working”, and was carefully interviewed to see the actual vehicle and interview the site staff. It seems so.

A poster for a rail-removing car that cuts the head of the rail with a high-speed rotating grindstone. Mr. Onishi drew
Source: Tokyo Metropolitan Transportation Bureau provided

The real thing of “rail cutting car”
Source: Tokyo Metropolitan Transportation Bureau provided

Interviewing in advance

Mr. Onishi looks back on what happened during the interview.
“I actually took a picture by having the pantograph moved, etc. I am drawing and knowing that” I am troubled here “in advance, so it’s about an hour,” Onishi thought It was such a thing.
“Photos do not take much time, CGs are more detailed. What is the meaning requested in the illustrations? What do I need?”

Even though it is real like a photo, it is drawn to the part which is not reflected in the photo
Source: Tokyo Metropolitan Transportation Bureau provided

Even though it is real like a photo, it is drawn to the part which is not reflected in the photo
Source: Tokyo Metropolitan Transportation Bureau provided

More than usual

The answer that Mr. Onishi gave was “Don’t be smart, draw more honestly than usual, and have them see where they can not be seen”.
Even the part which becomes a shadow even if it takes a picture with a photograph or is crushed is elaborately.
The switches on the back of the driver’s seat, the cables around the wheels, and the letters written on the parts were also reproduced.
Even though it is real like a photograph, it draws to the part which is not reflected in a photograph. These three posters were completed in this way.
“I feel that it’s hard to draw by hand, but I felt that people involved in the railway were taking a lot of time running through coverage of the subway. I’m happy. ”

Source in Japanese language: withnews

Why does Tamiya Mini 4WD continues to be popular? Why is there high support for over several decades across generations?

The first mini four-wheel drive that appeared in 1982. It is a long life hobby that reaches the 37th year in 2019. Why does this make people so addicted?

A toy that gets hooked with two AA batteries

There is a regular boom in children’s play, and the trend is getting obsolete. Under such circumstances, the toy that is addicted to many children for about 37 years from its first appearance is the “Mini 4WD.”

Beyond the real world, the mini 4WD has also appeared in manga many times. At that time, children who were children grew up to be adults, and the “Mini 4WD World” has been passed on from parents to children. Why is it getting popular after overcoming the epidemic?

The first Tamiya Mini 4WD “Ford Ranger 4×4” and “Chevrolet Pickup 4×4”

Even now, in addition to serializing in a number of manga, the Mini 4WD, which is held in numerous competitions throughout the country, is the “Ford Ranger 4 × 4” released by Tamiya, Inc. in 1982 and the “Chevrolet Pickup 4 The history starts from × 4.

At that time, Ford and Chevrolet pickup trucks were popular models and appeared as the first mini-four-wheel drive featuring a four-wheeled runnability. Then, in 1987 the theme of the mini 4WD manga ‘Dash! Shikichiro] (Tokuda Zaurus / Shogakkan) has started serialization and will gradually gain popularity as it is animated in 1989.

At the same time, we held the “Japan Cup”, a national tournament for mini 4WD, and promoted it in various ways including the appearance of the original character “mini 4 fighter”, but the end of the animation and mini 4WD With the growth of the main layers of the first mini 4WD boom comes to an end.

After that, the manga “Batsunichi Brothers Let’s & Go !!” (Tetsuhiro Kotatsu / Shogakukan), whose serialization began in the middle of the 1990s, reignited again and became popular again nationwide. This is the second boom of the Mini 4WD.

After that, with the various effects such as the end of animation, the growth of children, and the play of other genres as well as the first boom, popularity has fallen and the second mini 4WD boom will end again around 2000. Since 2000, although the popularity has fallen, the mini 4WD genre has been established by the holding of official tournaments and various activities at various places, and supported by some fans.

In around 2010, the third mini 4WD boom will be the result of major layers that were enthusiastic at the time of the 1st and 2nd returning to the Mini 4WD again and reselling products from that time etc. It’s coming.

Around this time, we will establish a business model as a “Mini 4WD to be enjoyed by parents and children,” such as showing the children’s interest in the Mini 4WD in addition to the main group at that time.

In addition, the sales strategy targeting the father of the company return seems to be successful by opening Tamiya’s official shop “Tamiya plastic model factory Shimbashi” in 2008 near Shimbashi station in Tokyo.

The Mini 4 Fighter explains about the still popular “Mini 4WD” as follows.

About Mini 4WD that children and adults can enjoy

It is a racing hobby with a total length of about 15 cm that incorporates two AA batteries and one motor. With a limitless possibilities within a small size, such as customization with upgraded parts to pursue driving performance and a contest expressing individuality, as of April 2019, we have sold approximately 180 million units in total. You are

More than 300 types of Mini 4WD and more than 400 types of upgraded parts have appeared in 37 years from the first Mini 4WD in 1982 to 2019, and a steady walk with customers of Mini 4WD users as Long Life Hobby I have repeated it.

About the secret of the popularity

Communication that talks about Mini 4WD on SNS through the Internet and smartphones is increasing regardless of the country or age. In addition to sharing and exchanging the fun of Mini 4WD, many users and communities that host and host races can now be seen.

Among them, the contents and scales are diverse, from small-scale ones such as “manufacturing workshops” to large-scale race events such as hundreds, and they show miniaturities different from official competitions. The way to enjoy 4WD is even more widespread.

In addition to making announcements of such events on Tamiya’s official website and official application, we are supporting by renting the tournament banner. In addition, we hold event hosted by mini-shikashi station of permanent store of circuit with approximately 500 stores in the whole country and hold thing more than 2,000 times a year when we put thing of Tamiya sponsors together. By making contact with local dealers and customers, we are activating the Mini 4WD.

※ ※ ※ ※

Mini 4WDi supports the popularity of traditional toy-only children’s toys, which have evolved into community tools that involve adults.

From the mere “play” in pursuit of speed, “miniaturism 4 mini” that “connected fun” also became an element of the play triggered by various aspects. In the future, there will be a “mini 4WD app” that can be enjoyed on smartphones, and there may be an arrival of the fourth boom.

Source in Japanese language: Kuruma News

Tamiya Korea opening a store where models and cafes converge

Reporter: Kim Hyungwon
The combined store, which combines plastic goods and cafes, enters Busan.
Tamiya, a model specializing company, announced on April 4 that it will open ‘Tamiya Family Cafe’ at Lotte Factory Outlet located in Busan, Korea.

Tamiya Family Cafe bird’s eye view. / Provided by Korean Tamiya


The Tamiya family café is a combination of a café and a model merchandise store. Inside the store, there is a resting area where you can enjoy food and beverage, and a model sales corner that sells plastic models, RC cars, and mini 4W D items. On the side of the store is a track for a mini-car game.
An official from Korea’s Tamiya said, “This is the first time a model restaurant and a cafe have been combined in Korea.”
To celebrate the opening of the Family Cafe in Korea, Tamiya Korea sells a Tamiya model at a 10% discount, and offers a mug with a Tamiya logo on shoppers over 50,000 won.
Source in Korean language: !T Chosun

Some extra details and bonus of the upcoming Tamiya 58664 Ford Mustang GT4

To commemorate Tamiya America’s 30th Anniversary (and honor our late founder, Mr. Masayuki Tamiya), we’ve released the Mustang GT4 modeled after the full size car meant for sports car championship racing series (like IMSA Continental Tire Sports Car Challenge).

In addition to the box markings, there is also a commemorative sticker and literature sheet included.

DESCRIPTION
Inspired by the Ford Shelby GT350R-C, the Ford Mustang GT4 has been designed and engineered jointly by Ford Performance and Multimatic Motorsports to compete in sports car championship racing series globally, including the IMSA Continental Tire SportsCar Challenge, Pirelli World Challenge GTS/GT4, and GT4 European Series.

The Tamiya Ford GT4 faithfully captures this sleek racing car as a 1/10 scale radio control replica. The highly-detailed polycarbonate body sits atop the easy-to-build Tamiya TT-02 chassis that you can customize for added performance!

TT-02 Chassis:
The shaft-driven 4WD TT-02 chassis employs a longitudinal layout with the battery on the left and the motor on the right, to give excellent stability. In addition, it features identical left and right suspension arms and uprights for ease of assembly, plus easy-to-maintain gearboxes. It is a highly adaptable chassis, as it offers 2 different wheelbases, 2 ground clearance settings and 2 tread set-ups in addition to a range of 10 possible gear ratios. It is not short on looks either, with brake disc-shaped wheel hubs and stylish front bumper supports.

• 1/10 scale R/C model assembly kit. Length: 459mm.
• Polycarbonate body was designed with access to the actual car’s CAD data for superb accuracy. Front and rear light cases are also molded in polycarbonate.
• Wheel arches are pre-cut out for a simpler body assembly experience.
• The beginner-friendly, highly adaptable TT-02 is a versatile and easy to maintain shaft-driven 4WD chassis.
• Separately molded plastic components depict rear wing and side mirrors.
• Racy 10-spoke wheels are molded in gun metal and paired with slick tires.
• Stickers are included to create an original livery, as are masking stickers for use when painting.
• Includes Tamiya Torque Tuned Motor.
• Includes Tamiya TBLE-02S ESC (electronic speed control) Capable of running sensor brushless motors and brushed motors alike. (21.5 Turn BL motor limit) (23 Turn brushed motor limit.
• Requires: 2-Channel Radio, servo, 7.2-7.4volt battery pack & compatible charger, and Tamiya PS paint.

Source: Tamiya America, INC.