TAMIYA TOKYO’s advertising campaign wins ADC Award for the second year in a row


This year, a series of graphic designs, including posters displayed within the TAMIYA PLAMODEL FACTORY TOKYO facility, as well as at JR Tokyo Station and JR Shimbashi Station, and a non-commercial photobook, received the ADC Award for 2026, following last year’s success.

The ADC Award
is one of the most prestigious awards in the fields of advertising and design, hosted by the Tokyo Art Directors Club (ADC), a leading organization of art directors in Japan. It recognizes outstanding visual communication works and is a prestigious award with a history dating back to 1957, highly regarded both domestically and internationally.

Award Winners
Art Director Tomohiro Nakayama (Sun-Ad) / Art Director Kazuyuki Ishida (Sun-Ad) / Photographer Shinichi Kaneko


Japanese Art Direction Exhibition 2026
Ginza Graphic Gallery (DNP Ginza Building, 7-7-2 Ginza, Chuo-ku, Tokyo) / October 30th (Fri) – November 30th (Mon), 2026

■Traveling Exhibition
Komoro Kogen Museum of Art / Shiratori Eisetsu Hall (Komoro City, Nagano Prefecture) / December 6, 2026 (Sun) – January 24, 2027 (Sun)

Related Links
Tokyo Art Directors Club
Ginza Graphic Gallery

TAMIYA 58754 1/12 R/C Lamborghini Cheetah (2026) official product video



This R/C model recreates the Lamborghini Cheetah, a prototype military vehicle announced at the Geneva Motor Show in 1977; this assembly kit upgrades a model from 1978. The durable styrene plastic body realistically depicts the angular, doorless form. Interior features such as meter panel, seats and fire extinguisher, and rear plate mesh are authentically depicted. A driver figure is also included.

The 2WD chassis has a lightweight, rigid duralumin U-shaped plate, and utilizes a lengthwise battery pack in the center and a rear-mounted motor. The receiver and ESC are positioned on either side in rear duralumin R/C equipment trays for optimum balance. Sealed gearbox helps prevent dust and small stones from entering the model. 4-wheel independent double wishbone suspension employs 4 adjustable flat-mounted, longitudinal metal torsion bar springs. Semi-pneumatic tires – which feature flat chevron tread pattern – are paired with durable three-piece wheels which have five screws to attach them to wheel hubs. A duralumin front underguard protects the model in crashes. Interior body mounts front and rear give a more realistic look.

Racing Talk with Kazuyoshi Hoshino “Japan’s Fastest Man” at TAMIYA Tokyo



This video is a recording of an event held on July 11, 2026, at the Tamiya information hub “TAMIYA PLAMODEL FACTORY TOKYO” in Shinbashi, Minato-ku, Tokyo.

Featuring
Kazuyoshi Hoshino (Chairman of the Board, Hoshino Impul Co., Ltd.)
Minoru Kojima (Deputy Editor-in-Chief, Auto Sport / Former Editor-in-Chief, Racing On)
Electric RC Car 1/10RC NISSAN R91CP Product Information
https://www.tamiya.com/japan/products/47531/index.html
Books introduced in the video
auto sport Special Edition “Hoshino Soul”
https://shop.san-ei-corp.co.jp/shop/g/g505295/
LM Car Spirit / Le Mans Car Spirit #03 NISSAN R89C
https://shop.san-ei-corp.co.jp/shop/g/g505490/

00:00 Opening
02:26 Mr. Hoshino and Tamiya
07:54 About racing car coloring
10:06 1/10 Electric RC Car NISSAN R91CP
14:22 Episode from the 1976 F1 World Championship in Japan
16:38 Motorsport Culture in Europe and Japan
22:25 NISSAN R91CP
25:28 A High-Powered Engine That Even Drivers Couldn’t Handle
31:50 Episode from the Daytona 24-Hour Race
48:51 Announcement of a Special Feature Book on the NISSAN R89C
50:45 A Dream Bike

Cooperation
Hoshino Impul Co., Ltd.
Sanei Co., Ltd.
Nissan Motorsport & Customize Co., Ltd.
Nissan Motor Co., Ltd.
Suzuka Circuit

Venue
TAMIYA PLAMODEL FACTORY TOKYO

TAMIYA official release list November 2026

R/C Models
47527 1/10 SCALE R/C Lamborghini Countach 5000S (TT-02 CHASSIS)
47532 1/10 SCALE R/C THE FALCON (2026)
58754 1/12 SCALE R/C Lamborghini Cheetah (2026)
58757 1/9 SCALE R/C VOLKSWAGEN DUNE BEETLE CROSS (BB-02 CHASSIS)

Static Models
12036 1/12 SCALE Tyrrell P34 SIX WHEELER (w/PHOTO-ETCHED PARTS)
20058 1/20 SCALE Tyrrell P34 SIX WHEELER 1976 JAPAN GP (w/PHOTO-ETCHED PARTS)
20072 1/20 TOYOTA CELICA LB TURBO Gr.5
24379 1/24 SCALE BMW 320i RACING
25415 1/24 SCALE CITROËN 2 CV
28101 1/24 SCALE VOLKSWAGEN TYPE 2 (T1) (RED/WHITE)
28102 1/24 SCALE VOLKSWAGEN TYPE 2 (T1) (BLUE/WHITE)

Mini 4WD
18106 NEO-VQS (VZ CHASSIS) ADVANCED PACK
95439 GUNBLUSTER XTO LIGHT BLUE SPECIAL (POLYCARBONATE BODY)
95324 ADJUSTABLE MASS DAMPERS (2.5g WEIGHTS x6)
95426 2mm ALUMINUM LOCK NUT (PINK, 5PCS.)
95458 2mm ALUMINUM LOCK NUT (GOLD, 5PCS.)
95459 2mm ALUMINUM LOCK NUT (DARK BLUE, 5PCS.)

Construction & Craft
70272 DIFFERENTIAL GEAR UNIT
70273 CLEAR PLASTIC BEAMS 4mm PIPE (5PCS.)
70274 PLASTIC BEAMS 4mm PIPE (5PCS.)

Tools & Paints
74168 MINI 4WD 2mm SCREW CUTTER

All Japan Model & Hobby Show 2026 TAMIYA New Items official photos

Static Models
ITEM 28101 1/24 Volkswagen Type 2 (T1) (Red/White)
ITEM 28102 1/24 Volkswagen Type 2 (T1) (Blue/White)
ITEM 24379 1/24 BMW 320i Racing
ITEM 20058 1/20 Tyrrell P34 Six Wheeler 1976 Japan GP (w/Photo-Etched Parts)
ITEM 12036 1/12 Tyrrell P34 Six Wheeler (w/Photo-Etched Parts)
ITEM 25415 1/24 Citroën 2 CV
ITEM 20072 1/20 Toyota Celica LB Turbo Gr.5

R/C
ITEM 58757  1/9 R/C Volkswagen Dune Beetle Cross (BB-02)
ITEM 47532  1/10 R/C The Falcon (2026)
ITEM 58754  1/12 R/C Lamborghini Cheetah (2026)
ITEM 47527  1/10 R/C Lamborghini countach 5000S (TT-02)

Mini 4WD
ITEM 18107  The Hornet Jr. (VZ)
ITEM 18106  Neo-VQS (VZ) Advanced Pack
ITEM 95721  Mini 4WD New Year’s Edition “Year of the Sheep 2027”

Tools & Educational Construction
ITEM 74168  Mini 4WD 2mm Screw Cutter
ITEM 70273  Clear Plastic Beams 4mm Pipe (5pcs.)
ITEM 70274  Plastic Beams 4mm Pipe (5pcs.)
ITEM 70272  Differential Gear Unit

20 Years of TamiyaBlog Anniversary — Two Decades of Tamiya News, History and Model-Building Passion

In September 2006, a small fan website dedicated to Tamiya radio-controlled cars, scale models and Mini 4WD was launched around a very appropriate subject: Tamiya’s 30th anniversary of radio-controlled cars. Twenty years later, in September 2026, TamiyaBlog has completed its first two decades online.

What began as a personal fan project has developed into a long-running archive of Tamiya news, product announcements, events, vintage material, custom builds and model-making culture. Looking back across the years, the story of TamiyaBlog is also a story of how the Tamiya hobby itself changed—from the forum-and-blog era of the mid-2000s to today’s rapid flow of digital images, videos and product information.

Here is a timeline of those twenty years.


2006 — The beginning

September 2006 marks the starting point of TamiyaBlog. The occasion was Tamiya’s 30th anniversary in the R/C market, and one of the first subjects covered was the special Tamiya Porsche Turbo RSR Type 934, kit #49400, an updated version of the company’s first R/C car. The model used a TA05-based chassis and was presented as a commemorative release.

The timing was almost symbolic. TamiyaBlog began documenting Tamiya’s history at exactly the moment when the company was celebrating its own R/C history.

Early posts covered news, new releases and events, establishing the basic concept that would remain remarkably consistent for the next two decades.


2007–2009 — Building an archive

During its first years, TamiyaBlog concentrated on collecting information that could otherwise disappear quickly from the internet: new-product announcements, event reports, photographs, vintage information and details of Tamiya’s expanding R/C and model ranges.

The blog’s archive gradually became more than a news feed. It began functioning as a searchable reference for older and newer Tamiya products.

This was also a period of considerable activity for Tamiya itself. Tamiya America moved to Irvine in 2007, while 2008 saw changes in the company’s management, the opening of the Tamiya Plastic Model Factory in Shimbashi, Tokyo, and further development of the Kakegawa Circuit.


2010–2012 — From blog to community resource

By the beginning of the 2010s, the site was firmly established as a destination for Tamiya enthusiasts.

The content increasingly covered several distinct sides of the hobby: R/C, static scale models, Mini 4WD, vintage Tamiya and customized builds. This broad approach would eventually become one of the site’s defining characteristics.

The blog also benefited from the growing international nature of the Tamiya community. Information from Japan could reach enthusiasts around the world almost immediately, while photographs and reports from exhibitions helped connect otherwise geographically distant hobbyists.


2013–2015 — A changing Tamiya world

The middle of the decade brought another important development: Tamiya’s heritage increasingly became part of its future.

Tamiya continued to revisit historic products while simultaneously developing new chassis, bodies and technologies. One particularly memorable example was the 1/1 Mini 4WD Real Car Project, announced in 2015 and culminating in the life-size Mini 4WD Aero Avante.

For TamiyaBlog, this combination of history and new products fitted perfectly with its existing editorial approach: documenting what was new while preserving what was old.


2016 — Ten years online

September 2016 was TamiyaBlog’s first major anniversary milestone.

The site’s own tenth-anniversary retrospective revealed just how far the project had grown. By then it had published 941 articles, received more than four million visits, accumulated around 2,000 reader comments and built a Facebook following of more than 6,000 people. The team had also reported live from the Nuremberg Toy Fair nine times, presented customized builds and organized an award competition for readers.

The anniversary article also explained an important principle behind the site: TamiyaBlog was deliberately maintained as a fan project rather than turned into an advertising-driven business. Its stated long-term ambition was to become a complete, easily searchable database of Tamiya-related news and articles.

That ambition would become increasingly important as the years passed.


2017–2019 — Preserving Tamiya history

The late 2010s saw TamiyaBlog increasingly combine current reporting with historical documentation.

In 2017, the blog published an expanded history of Tamiya, covering the company’s development from its post-war origins through its later international expansion. The chronology included milestones such as Tamiya’s first R/C developments, its overseas operations and major changes in its corporate history.

This period demonstrated that the site was no longer simply reporting tomorrow’s products. It was also helping preserve yesterday’s.


2020–2022 — The digital archive becomes increasingly valuable

The early 2020s changed how hobbyists consumed information. Events, exhibitions and product presentations increasingly appeared through online photographs, videos and digital announcements.

TamiyaBlog continued to catalogue this material alongside its traditional news coverage.

Its categories had by then developed into a substantial archive covering Future Releases, Event Reports, Media, Vintage, Corporation, Customized Builds, Reviews and Opinions. The site’s structure made it possible to move backwards from the latest release to years-old material.

The distinction between “news website” and “historical reference” had effectively disappeared.


2023 — Another generation of Tamiya

By 2023, TamiyaBlog was documenting a Tamiya hobby that had become broader than ever.

The blog covered the latest scale-model releases, R/C chassis and Mini 4WD products, while also reporting from major exhibitions such as the Shizuoka Hobby Show. The 2023 coverage included new subjects ranging from the 1/35 Jagdpanzer IV/70(A) to the 1/24 GMA T.50 and Porsche 935.

At the same time, Tamiya itself continued expanding internationally, including the opening of a new factory in the Philippines in 2023.


2024 — Fifty years of Tamiya R/C

2024 was an especially appropriate year for TamiyaBlog because Tamiya’s R/C history reached its 50th anniversary.

TamiyaBlog covered the anniversary from several angles, including new products, historical material and events. The anniversary also generated publications documenting the company’s complete R/C history, from the M4 Sherman through the Porsche 934 and the many hundreds of models that followed.

Tamiya’s own history continued to evolve too: the TAMIYA PLAMODEL FACTORY TOKYO opened in Shimbashi, while Nobuo Tamiya became President and Representative Director later that year.


2025 — History and modern hobby culture meet

During 2025, TamiyaBlog continued its characteristic mixture of new releases and historical material.

The site reported on the continuing evolution of Mini 4WD, new R/C models and major hobby events, while also documenting anniversary products such as the Trail Mini 4WD Kumamon Version, commemorating 15 years of Kumamon.

The continuing publication of historical and vintage material showed how closely the present-day Tamiya range remained connected with its past.


2026 — Twenty years completed

And now comes September 2026.

Twenty years after that first Porsche 934 announcement, TamiyaBlog is still following the same basic formula: report what Tamiya is releasing, document what is happening at exhibitions and events, preserve older information and share interesting developments with fellow enthusiasts.

The scale of the contemporary archive is considerable. The website now spans hundreds of pages and continues to publish frequently across its different categories.

The anniversary year has itself provided an especially fitting stream of material. 2026 is Tamiya’s 50th anniversary of R/C cars, and the blog has been following the anniversary releases, including the return of classic names such as the Cheetah and Falcon.

Recent coverage also demonstrates how the blog’s original interests remain intact: the September 2026 release lists cover R/C, static models and Mini 4WD, while reports from the All Japan Model & Hobby Show document new products across the same broad spectrum.


2006–2026: Twenty years of keeping the hobby’s history alive

The most remarkable aspect of TamiyaBlog’s twenty-year history is perhaps its consistency.

The technology changed. Blogs became social media feeds. Online video became central to product presentations. Hobby information became faster and more visual. Tamiya introduced countless new models and revisited numerous classics.

Yet the fundamental purpose remained remarkably simple: share interesting Tamiya information with other enthusiasts and preserve it for the future.

In 2016, the tenth-anniversary article described the goal of creating a complete and searchable collection of Tamiya news and articles that might otherwise disappear. Ten years later, that idea provides perhaps the best way to understand what TamiyaBlog has become.

From the Porsche 934 of September 2006 to the Porsche 934 50th-anniversary generation of 2026, the blog’s history has followed Tamiya’s history while simultaneously creating a history of its own.

Twenty years, hundreds of pages, thousands of stories—and an archive that continues to grow.

Happy 20th anniversary, TamiyaBlog.

JUN WATANABE – Why do we fall in love with TAMIYA’s “Twin Star” logo?


Interview and text by Kenki Maeda, Photography by Daisaku Eto, Editing by Goji Terada

Tamiya, a model manufacturer that continues to lead the way in the hobby world. From precise scale models based on real-world research to RC cars, Mini 4WDs, and craft series, Tamiya has produced numerous epoch-making products and provided thorough user service, earning the support of many fans. This article delves into the company’s current state.

Many people associate Tamiya with the red and blue twin stars. Simple yet eloquent, the Tamiya logo possesses a duality of being catchy yet unobtrusive, without detracting from the product itself. We explore the charm and background of this increasingly brilliant logo.

Four changes in 80 years! The evolution of the Tamiya logo.

1953-1960
The earliest logo used during the era when they only dealt in wooden models.


This was the first logo used for wooden model products, devised in 1953 when the company transformed into a dedicated model manufacturer. It features the initials “TMK” for “Tamiya Model Materials” against a globe background. Two versions with different backgrounds have been confirmed

1960-1966
The old logo made its debut with Tamiya’s first plastic model kit, the “Battleship Yamato”.


The first “Twin Star” was born when Shunsaku Tamiya (deceased), the restorer of Tamiya, asked his younger brother Masao (deceased), who was studying design at Tokyo University of the Arts at the time, to create a mark “suitable for the new era of plastic models.”

1965-1968
The “black circle logo” was used in conjunction with the twin star logo, mainly on export products.


The “black circle Tamiya” logo was primarily used on slot racing car products, also known as “running plastic models,” which became a huge boom in 1963. It was never used alone, but was always used in conjunction with the old logo or the new (current) logo.

From 1966
The birth of an iconic logo that has been loved for over half a century.


First used in 1966. Initially used in conjunction with the “black circle logo” shown on the right for about two years, it became Tamiya’s sole flagship logo around 1968. For 60 years since then, it has remained a high-design logo without change. Following the first logo “TMK” (Tamiya Model Materials), Tamiya (then Tamiya Models), which became a plastic model manufacturer with the “Battleship Yamato,” needed a logo befitting the new era of hobby plastic models. Tokuo Tamiya, who designed the “Twin Star,” recalls in his brother Shunsaku’s book “The Work of Tamiya Models” (Bunshun Bunko): “I made it casually. It felt like I was helping out with the family business. (omitted) The only thing I came up with was a ‘star mark.’ Initially, I had English text around the mark, but it wasn’t very practical, so I changed it when we released the slot racing car in the 1960s, and it became the simple one we have today.” The simple red and blue Twin Star stands out against the white background of the packaging. The star symbolizes a popular figure (star) in the model-making world, while red represents creativity, passion, and youth, and blue represents precision, accuracy, and sincerity.

The distinctive “white packaging” is the face of Tamiya products.

Tamiya’s “Twin Star” logo is serene yet austere,
a high-design product that combines refined beauty.


Creative Director/Graphic Designer JUN WATANABE
is a former creative director at Start Today (now ZOZO). His own brand, ‘JUN WATANABE’, features numerous collaborations with companies like Tamiya and sneaker brands. In 2016, he launched ‘BLOCKHEAD MOTORS’, creating special editions of the ‘Wild One’ and ‘Hot Shot II’.

Tamiya is a historic and sacred brand, and I’m speaking purely from a third-party perspective.
 While the elements that make Tamiya what it is are, of course, the models themselves, which combine precise reproduction with ease of assembly, some might also point to the “Tamiya design,” which is fundamental to the “white packaging” and the “twin star” logo. Creative director Jun Watanabe, known for his collaborations with Tamiya, is one of them.

“My father enjoyed RC airplanes, so when I was in elementary school, he bought me my first car, the ‘Hot Shot II.’ While manga and TV shows influenced my becoming a Tamiya fan, I think the power of their packaging design was the biggest factor. For example, their tank plastic models. While other companies used dramatic, graphic novel-style backgrounds, explosion effects, and flashy katakana lettering, Tamiya used illustrations on a white background. The lettering was mainly in the alphabet, with only the ‘Twin Star’ placed in a perfectly positioned location… I was struck by its serene, serious, and sophisticated design. That’s why I’m not only a fan of Tamiya products, but also a fan of Tamiya’s design.”

 Later, he joined Start Today, the company that operates ZOZOTOWN. Even after taking on the role of head of the design department, his love for hobbies and his passion for Tamiya never waned.

“At one point, I realized that my strength lay in combining fashion with Tamiya. And, rather presumptuously, I sent a handwritten proposal enthusiastically stating, ‘The Tamiya brand has a strong appeal that transcends the model world!’ This marked the beginning of my interaction with Tamiya, which led to apparel products and the RC car collaboration ‘Hornet’ (pictured above).”

 In a sense, he appears to be attempting to completely transform the Tamiya brand, but he is trying to maintain an objective, third-party perspective.

“I’m just a fan and an external designer. Tamiya has design regulations that have been cultivated over its history, and the ‘Twin Star’ has the strength to present a whole worldview on its own. That’s why, when I’m involved in the design, it’s absolutely essential that I approach it with a perspective and respect that doesn’t disrupt that tradition.”

Tamiya ‘1/10 RC Hornet by JUN WATANABE’

A groundbreaking RC design collaboration!
Released in March 2012. A special model based on Tamiya’s famous “Hornet.” Featuring pink tires and nuts, a black polka-dot body, and other unique features, this is a truly distinctive car.

TAMIYA x JUN WATANABE “JUN WATANABE Tamiya Polo Shirt (Blue)”

This cool polo shirt is made from breathable pique fabric, making it comfortable even in summer.
It features a monochrome twin star on the chest and buttons engraved with Tamiya’s star mark and collaboration name. In addition to the blue shown in the photo, it is also available in black, white, and burgundy.

TAMIYA x JUN WATANABE “Tamiya Mark Mini Shoulder Bag Khaki”

The monochrome twin stars give it a unique look!
Measuring 23cm wide, 17cm high, and 4.5cm deep, it’s a compact and durable bag made from high-density nylon, perfect for everyday use as well as camping and other outdoor activities. Available in khaki (pictured), navy, gray, and black.

Interview and text by Kenki Maeda, Photography by Daisaku Eto, Editing by Goji Terada
Source in Japanese language: DIME