Category Archives: Media

Creative Tamiya Honda City Turbo Safety Car (WR-02C)

Posted by Jackie Cheng on Freitag, 4. August 2017

Posted by Jackie Cheng on Freitag, 4. August 2017

Posted by Jackie Cheng on Freitag, 4. August 2017

Posted by Jackie Cheng at Vintage Tamiya and other RC Facebook Group

Interview with Tamiya Plastic Model Factory Shimbashi Store Manager Mr. Hidemiya Takamichi

Hobby Industry Inside 25th: Tamiya Plastic Model Factory “Shimbashi Store’s Current Model of Model Hobby”

Japanese source: Akiba Research Institute

What kind of image will come to mind when listening to Tokyo · Shimbashi? Shiodome city center of a skyscraper office building, New Shinbashi building which leaves the scent of Showa …… It is the city of business, a town of a businessman, whether facing to the left or facing left.
“Tamiya Plastic Model Factory Shimbashi Store” a few minutes walk from Shimbashi Station is a calm and stylish shop facing the red brick street with little traffic volume. The first floor is a plastic model, the ground floor is an RC car and a mini 4WD, and the second floor is a multipurpose event space.
I think that there are many middle-aged and elderly people in the customer base, and I also see the elementary school students who were taken by their mothers. Anyway, why is there a model shop in Shimbashi? I talked to the store manager Mr. Hidemiya Takamichi.

Places where you can “see again” with models you could not buy when you were a child

── Is “Tamiya Plastic Model Factory Shimbashi Store” directly owned by Tamiya?

Takamichi is not it, it is not directly owned store, it is operated by a subsidiary of Tamiya. As a Tamiya employee, I am on a side trip to our shop. “Tamiya Plastic Model Factory Torresa Yokohama Store” also operates with another merchant who borrowed a shop name from our shop. Of course, we exchanged information with each other, and we cooperated and boosted the shop.

── Who decided to bring out a model specialty shop to Shimbashi?

Takamichi It is president Masayuki Tamiya who passed away in May this year. I also worked at some model shops, but when I heard that Shinbashi will bring a shop, I was surprised as “What? After all, it was because there was an image of a town office worker. However, president Masaaki intends that “It is meaningless to have an antenna shop at a place where Tamiya is recognized, where model culture is already rooted”. Tamiya is reminded of those who used to make a model of Tamiya once again. Or, I have heard the name of Tamiya, but I would like to approach those who do not recognize clearly. That was the concept. On the opening day the first day, I immediately understood the intention of the president. The customer who entered said “Wow, nostalgic!” It was a word I heard for the first time when I worked at a model shop.
Because those who come to model shops are those who are making models as they are progressing and will come to the store with the aim of “I came to buy ○ ○ today.” However, those who came on our open day say “Nostalgic”. Masayuki Shimbun’s aim was “Shimbashi was the place where you can catch the model’s return group again,” again.

── Interior of the store is also chic for adults.

Takamichi That’s right, we focus more on getting the model to be seen sooner than to have it bought. I would like to open the box for my hand and feel the goods including the smell. So, we are exhibiting dioramas produced by famous modeler, and displaying the actual car in the shop and “watching” before launching the motorcycle plastic model. If you come here, Tamiya products are lined up all along, but it is a stance that you do not mind if you check and see, then you can buy it at a different store or mail order ……

── The customers who said “nostalgic” after entering the store were those who used to make plastic models, right?

Takamichi That’s right. The product groups of Tamiya were divided tightly according to age, mini 4WD is around the late 20s and 30s. RC (radio control) car from 30’s to the mid-40’s mid-range. People in their 40s ~ 70s and 80s are those who are making scale kits and plastic models. What you say when you come to the Shimbashi store is “old-fashioned”, it is a 30 to 70 generation.
Another factor that derives the word “nostalgic” is that the Tamiya product at that time is still being sold in active service. There are subtle mold modifications and prices are going up a little, but box art at the time (box painting) remains as it is sold as the current product. “I could not buy it in the past but now I can buy it if I have a bit of drinking” – It may not be the location of Shimbashi that I notice it.

“Mother’s understanding” will change the model environment?

── I want to narrow down the story to the plastic model, but are the scale models such as tanks, fighter planes, ships, cars and motorbikes sold now?

Takamichi Yes, it is on sale. There was a time when it was said that “Scale models can not be sold” for a while, but in fact the scale model has few “waves”. There is no “mountain” that it started to sell at a stretch, but there is no “valley” that sales have dropped sharply. It has been gradually rising for the last ten years.

── Does the same person keep on making it all the time?

Takamichi Scale model has a strong tendency, but the direction of the wind has changed slightly in the past 3 years. That’s because the young generation is returning to the scale model. When I listen to the students who come to the shop in uniform shape, I am interested in the scale model as a character object through animation such as “Girls & Panzer”.

── The influence of “Girls & Panzer” is still strong.

Takamichi Yes, it is very strong. “Girls & Panzer” does not mean that the tank deforms to become a robot. The setting is not real but it seems to be a secret of popularity, maintaining the shape of a real tank as it is boring. Regarding the scale model, though it is the main 40 to 70 generations, it gradually gets permeated to the younger generation gradually.
As another big change, the mother’s understanding power is spreading very much. For the mother generation, the mini 4WD, RC car “is small, the elder brother was doing”, “There was popular at school”, more to say, “Someone who was playing by myself” came. As an environment to enjoy the model, the point that “Mother understands” is greatly different. It seems that you can not say so loudly, “About clearing after playing.”

── Regarding Mini 4WD, we are organizing events for people over the age of 18 from 19:30 on weekdays.

Takamichi It is, so to speak, it is “a place of club activities” where people going to the company can play before drinking. There is also a mini 4WD event on Saturdays and Sundays, but from a salaried worker, some people say “I do not want to appear on Shinbashi until Saturday and Sunday” (laugh). It is popular enough to wait for cancellation, so we plan to increase the number of events for Mini 4WD on weekdays night.

Where model fans can talk about dreams

── Is that the scale model and the mini 4WD are the two pillars?  Another

Takamichi The RC car is very exciting. It may seem surprising, but girls often play with their fathers on RC cars.

── Does the girl play with the RC car?

Takamichi Yeah, girls in elementary school age are very good at controlling the RC car. Even in the plastic model, women can paint well, do not they? The shimbashi store actually has many female visitors. To that background, Sho Kurono of Visual Band · Golden Bomber actively wears Tamiya ‘s T – shirt and the recognition has spread to the women’ s group. Johnny ‘s male idols also seem to be talking about on radio, etc, with many people of Mini 4WD and RC car generation.

── The idea of ​​”a model is a man’s hobby” is getting old.

Takamichi Lady comes, it will be gorgeous, the image will also be good, and as our shop is a welcome.

── Do you have all the tools and materials released from Tamiya at the store?

Takamichi Yes, Tamiya products are all 6000 items, all gathered. Besides that, we are selling repair parts as customer parts. Originally it is a part that customers have to order individually, but if our shop, we can buy it without waiting. Plastic model, mini 4WD, RC car, not all say, but since you are ordering fragile parts in advance, you can buy it on the way home from the company. Besides that, air brush parts etc are prepared.

── Do you sell decals for plastic models as well?

Takamichi Yes, the decal is a selling item product. Military fans who want a mark of another unit that can not be reproduced by the decal that is included in the kit will be bought.

── Are there any requests from customers?

Takamichi Yes, we have received a lot of requests. For example, I want a permanent circuit for the RC car, I want a workshop that can make a plastic model, I want you to drink alcohol here (laugh).

── It is a unique request of a place called Shinbashi (laugh).

Takamichi ”You want a space to drink while looking at the finished product of the plastic model,” you seriously told me. There seems to be a mini 4WD bar in the vicinity of Kanto, but the plastic model is probably less. Finishing the work, doing a drink with a group, it is a dream time for model fans to talk about various things in front of a plastic model. Even if it is an impossible task, you are enjoying it as a place to tell a dream.

(Coverage / sentence / Keisuke Hirota)

Shizuoka was a holy place of Plamo! Is it? Go to Shizuoka Hobby Square GO!


Hello! Rurubu NEWS editorial department. Suddenly, what do you imagine Shizuoka when you say everyone? Speaking of Shizuoka, although it is a famous city of Tokugawa Ieyasu, I often go through the Shinkansen “Nozomi” but I think there are many people who have never got off. But in the city of such Shizuoka, the spots of attention are now being thrilled! Is it? (C) Sobu / Sunrise
I participated in the press tour that took place on July 5 (Wednesday), and have thoroughly investigated its charm. We will deliver it in all four series so please enjoy it!

The first thing I went down to Shizuoka station was “Shizuoka Hobby Square”

I arrive at Shizuoka station about 1 hour from the Tokyo station on the Shinkansen “Hikari”.

I walked a little on the passage leading to the “South Exit” on the Shinkansen side …

Shizuoka Hobby Square is on the 3rd floor of this building.

A large panel and Gundam

Shizuoka Hobby Square is a facility launched in 2011 as the information dissemination base of “model world capital · Shizuoka”, a number of exhibits of Shizuoka model history and the latest models of each manufacturer. A large panel welcomes you as you enter inside.

Behind that, Harley and Suzuki ‘s bikes that catch the eye! This is not Plamo but a real motorcycle.

In the press tour, Mr. Yamada of the staff leader was able to hear the history of the deep plastic model. What is Japan’s first plastic model was a complete copy of American products …. By the way, here Hobby Square is one minute walk from Shizuoka station, which means that there are many customers like us who usually visit during the empty time after boarding the Shinkansen. (C) Sobu / Sunrise

At the entrance of Hobby Square, along with Gundam, a large Zaku Plamo is also settled. (C) Sobu / Sunrise

Finally to the exhibition room

Next to this is the panel of long-model model history chronology, how the beginning is “the first year of culture (1804)”. A lot of woodworkers and lacquerware craftsmen were gathered from all over the country to build a new shrine of the shrine “Shizuoka Asama Shrine” in Yukari Tokugawa this year. Their culture of traditional crafts takes root in the land of Shizuoka, and it will develop into a model industry.

Age has come down, 1938, 1938, school construction movement of model aircraft occurs to raise the warfare. As a result, demand for model airplanes has increased, model makers based in Shizuoka such as Qingdao model airplane (commonly called Aoshima, now Qingdao Bunka Temple Co.) will expand in scale. Hasegawa shop (present Hasegawa) and Tamiya Shoji joint venture company (present Tamiya) etc have been founded at the same time after the war by the war, but these manufacturers have passed the era, even now, even when the model material is replaced with plastic, The name comes out as the top manufacturer in the industry.

Well, as you go through the exhibition room … exhibits of each manufacturer’s plastic models are slurry. Looking at each manufacturer, you will see the difference in fields of specialty for each company.

Aoshima of “Materials”

The official company name is “Aoshima called” Aoshima Bunka Kaika. ” Since I started making model airplanes for teaching materials, the lineup of exhibits somehow has a lot of teaching materials.

For example, this 4D VISION animal dissection model. The skeleton of the dinosaur is vivid ….

On the other hand, the figure of this ship is on sale in recent years. There is also a plastic model of various ship in the lineup.

Bandai of “Gundam Model”

It is Gundam that I can not exclude it as a genre of a plastic model. Bandai manufactures the Gundam model since its launch, and places its manufacturing base “Bandai Hobby Center” in Shizuoka City. (C) Sobu / Sunrise

Speaking of “red and blue star marks” Tamiya

Even those who have never made Plamo, this mark that may have been seen by Tamiya. The red star on the left is “passion” The blue star on the right side represents “precision”, and it boasts the industry’s most precise precision.

Also a mini 4WD course in the hall!

A fine course of Mini 4WD which can play for a fee is set up in the hall. Why do not you bring the original mini 4WD and enjoy the competition? Incidentally there seems to be a trial event to make mini 4WD, so people who have never touched it will definitely have a challenge at this opportunity!

Details: Shizuoka Hobby Square
The trip is still going on
Well, this time we delivered the state of “Shizuoka Hobby Square”. Since press tours are still going on, check out other articles by all means!

Source of the original Japanese article: http://www.rurubu.com/

“MISK Foundation” and Tamiya Co., Ltd. signed a memorandum of understanding

The “MiSK Foundation” (Riyadh) established by Prince Muhammad Bin Salman of Saudi Arabia is an educational institution that cultivates international creativity to digital content creators on June 29, “Digital Hollywood University (Chiyoda-ku, Tokyo) and a comprehensive maker of plastic models / models “Tamiya” (Shizuoka City, Shizuoka Prefecture), a memorandum of understanding (MOU).


Mr. Muhammad Bin Salman crown Prince Mr. Muhammad Bin Salman established in 2011 as a non-profit organization where young people in the country create innovation and creativity of “business · literature · culture · science · technology”.
The foundation has worked with partnerships with Western organizations such as Harvard University, Cisco, UNESCO, Siemens, and so on.

Mr. Badr Al-Azerkel, secretary general of the “Mike Foundation” who came to Japan on a memorandum with “Digital Hollywood University” and “Tamiya Co., Inc.” said, “The Misc Foundation provides Saudi youth with various fields through global partnership I would like to take the initiative and learn the world’s most advanced knowledge and technology.The Memorandum with this two organizations is a start in Japan and we will continue to collaborate with several organizations further in the future. And I would like young people cultivated by the project to be the foundation of the Saudi economy which does not rely on oil in the future.”

Founded in 1994, President and CEO Takeshi Yoshimura, president and CEO of Digital Hollywood Co., Ltd., “Digital Hollywood Co., Ltd., which operates Digital Hollywood University, says,” Our university is a digital content and digital communication in Asia I have been truly honored to be able to contribute to the development of the entertainment and content industry in Saudi Arabia by setting up education field and fostering human resources who can contribute to the future.It is to carry out CG experience classes on site as a start We will accept foreign students from Saudi Arabia in the future and we will develop human resources who will be united with Saudi Arabia and support the content industry.”

“Tamiya Co., Ltd.”, which develops, manufactures and sells models and plastic models globally, was founded in 1946. Mr. Tamaki Tamiya, Chairman and Representative Director Shunsaku Tamiya said, “His Highness Prince Muhammad Bin Salman of Saudi Arabia is focusing on” manufacturing “and young people’s capabilities, introducing Japan’s” Monozukuri program ” As part of the project, I was honored to be working with Tamiya’s educational program very much this time.The company wishes for children who are responsible for the next generation of Saudi Arabia to spread this program We will continue preparations for full-scale operation in the future. ”

Mr. Bukhari Isam, CEO of “Manga Productions, Inc.”, a subsidiary of the Misques Foundation, said, “The coordination with the Japanese side has advanced with this visit and the direction of development such as animation production and video game as a joint project between Japan and Saudi Arabia I have come to see it. ”

Misk Foundation URL: https://misk.org.sa/en/

Source of Japanese article: PRTIMES